BİLDİRİLER

BİLDİRİ DETAY

Shirin IZADPANAH
THE EFFECT OF WATCHING VIDEOS AND IMAGES ON AUDIENCE PERCEPTION OF INTERIOR SPACE
 
Using social media as a marketing tool has gained increased prominence among interior designers. Recent studies claim that most social media users are more likely to engage with visual content and therefore, the role visual communication play in the success of social media marketing is undeniable. Both image and video have their own unique benefits for social media marketing and they need to be used strategically in order to make the right impact on the audience. In this research same interior space is presented to two different groups of participants, but to one group as a series of images and to the other group in a video. The aim was to compare the similarities and differences between the perception that each group shaped about the same space. In total 50 non-designers (25 in each group) participated in this survey and answered similar questions about the interior space they have seen/watched. The responses of each group have been evaluated to learn if there are any significant differences between participants’ understanding of the design when they watch images or watch a video. Results showed that images were more influential in terms of emphasizing design characteristics and details, but the video was more influential in terms of shaping a clearer perception of the whole space. Results from this study suggest that looking at the images was more powerful in representing the design, but watching the video was more powerful in representing the space.

Anahtar Kelimeler: Interior Design, Visual Communication, Audience Perception



 


Keywords: